About me

I’m Florentina. I’ve worked with people for 15 years.

Clinical psychologist, psychotherapist in training and ICF PCC certified coach. Before private practice, I led teams and HR projects in tech companies — that’s where my practical, human way of working comes from.

Florentina Ifrim

I spent the first 15 years of my career in the tech industry — in HR, leadership and organisational development. I built teams, walked alongside people through promotions, reorganisations, departures and returns, and saw up close how much work shapes our wellbeing.

Psychology was always the common thread. I completed a psychology degree, then a master’s in cognitive-behavioural psychotherapies, the clinical psychology licence and the international ICF PCC coaching certification. Today, my practice is where all of these meet.

I don’t promise overnight transformation. I promise presence, structure and honesty — and a process we build together, at your pace, on scientifically validated methods.

“People don’t need to be fixed. They need a space where they can hear themselves.”

Values

How I work

01

Safety, not pressure

A confidential setting where we move at your pace. No forcing, no imposed scripts.

02

Science, not clichés

I work with validated methods — cognitive-behavioural therapies and ICF coaching tools.

03

Partnership, not hierarchy

You are the expert in your life. I bring the structure, the questions and the experience.

Credentials

Training & credentials

Continuous training is part of how I understand this profession.

  • Clinical psychologist — Licence to practise, Romanian College of Psychologists
  • BA in Psychology
  • MSc in Cognitive-Behavioural Psychotherapies
  • Psychotherapist in training — cognitive-behavioural therapy
  • ICF certified coach, PCC level (Professional Certified Coach)
  • 15+ years of leadership, HR and organisational development experience in tech

If it feels like the right moment, let’s talk.